In today’s competitive business landscape, partnerships and collaborations play a crucial role in leveraging opportunities and maximizing profits. Mars Wrigley UK and Kind UK recently announced their renewed partnership with The Football Association. The partnership is aimed at promoting balanced lifestyles and healthy living among young people in the country.
According to Kerry Cavanaugh, business unit director of Mars Wrigley UK, football has become an integral part of culture in the UK, with more than 55% of sports enthusiasts being fans of the sport. During the UEFA EURO 2020, grocery sales increased by 12.7%, with confectionery sales contributing to £4.2m of the total revenue. The partnership between Mars Wrigley UK and The Football Association is a strategic move by both parties to leverage the sport’s popularity and drive sales.
Peter Morris, Kind UK market director, highlights the significance of the partnership in helping promote a balanced lifestyle among young people in the country. “The Kind brand is built on great tasting, nutritious products and very much aligns with helping to achieve a balanced lifestyle,” he said. Kind UK will sponsor the England Woman’s Football team this year and also work with The Football Association to promote health and wellness programs.
Navin Singh, commercial director of The Football Association, expressed delight in continuing their partnership with Mars Wrigley UK. This renewed collaboration presents an opportunity for The Football Association to promote healthy living in the UK, especially among young people. The Greater Game, a health and wellness program launched recently by The Football Association, will further support the partnership’s goals.
In conclusion, the renewed partnership between Mars Wrigley UK, Kind UK, and The Football Association is a welcomed development in promoting a healthy lifestyle. The partnership aligns perfectly with the passion of all parties to encourage balanced lifestyles ultimately aimed at improving health and wellbeing. We look forward to seeing the positive impact of this collaboration over the coming years.
