Parfest 2023 is an upcoming event that aims to provide retailers with 500 deals across various categories, enabling them to optimize their margins during the current cost of living crisis. This week-long celebration will not only feature an extensive range of incredible margin-boosting deals but also offer free food from street food vendors at all depots. From scrumptious burritos to delectable breakfast sandwiches, there will be an array of mouth-watering options available. Additionally, the event will host competitions and giveaways to further enhance the overall experience.
Guy Swindell, joint managing director of Parfetts, shared his thoughts on Parfest, stating, “Parfest is an opportunity to celebrate everything great about our industry while taking advantage of a wide range of incredible margin-boosting deals.” He emphasized that retailers attending the event will have the chance to meet key suppliers in the depot and interact with Parfetts’ teams to gain insights on how to support their businesses. Furthermore, each depot will be filled with a lively carnival atmosphere, featuring competitions, music, and street food vendors, ensuring a memorable experience for all attendees.
Last year, Parfest week received a positive response from retailers, resulting in a record-breaking week of sales exceeding £14m for Parfetts. With this month’s celebration expected to be even bigger, the company hopes to see a significant turnout.
Parfest has garnered support from several supplier partners who will be offering promotions, activations, new product developments, and sampling opportunities. Among the platinum partners are renowned brands such as AG Barr, Budweiser, Coca-Cola, Heineken, Kellogs, KP Snacks, PepsiCo, Red Bull, Suntory, and Zenergy.
Parfetts operates eight depots across Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Somercoates, and Stockport, making it convenient for retailers to attend Parfest and take advantage of the exciting deals and experiences offered.
In conclusion, Parfest 2023 is an eagerly anticipated event that aims to provide retailers with an outstanding opportunity to optimize their margins amidst the cost of living crisis. By offering a wide range of deals, free food, competitions, and a lively atmosphere, Parfetts seeks to create an unforgettable experience for attendees. The support from esteemed supplier partners further enhances the event’s value. Mark your calendars and ensure your participation in this remarkable celebration of the retail industry.
