Orlando Bloom, known for his upcoming roles in Sony Pictures’ Gran Turismo and A24’s Wizards!, will soon be featured in a new Staropramen TV ad. The advertisement is part of the company’s award-winning ‘Brewed by Experts, for Experts’ campaign that commemorates the 150-year history of the beloved Prague-based beer.
The ad, set in Prague, showcases Bloom’s connection with the city where he lived and worked for several years. He takes viewers on a journey through iconic locations, both above and below ground. His quest culminates at the Staropramen brewery, where he seeks to uncover the secrets behind the renowned beer.
“I’m really happy to be representing such a quality product like Staropramen. I think it’s important to partner with brands that practice what they preach,” said Bloom on his partnership with Staropramen. “Staropramen talk about quality and expertise a lot and, when it comes down to it, this is a great-tasting beer, brewed by some incredibly talented people.”
Debbie Mack, beer brands director for EMEA APAC at Molson Coors, commented on the choice of Bloom as the brand ambassador. “Orlando is the perfect partner for Staropramen – he is a master of his trade, just like our brew masters, and has a special affinity with Prague having lived there for several years. He knows the city, the culture, and, importantly, he knows how seriously the people there take their beer.”
The television spot will be accompanied by ATL, media, and social media activities, with a focus on the rich history of Staropramen. The campaign marks a new phase for the company that prides itself on catering to the discerning taste of consumers for well over a century.
In conclusion, Bloom’s partnership with Staropramen symbolizes the company’s unwavering commitment to delivering quality beer brewed by experts. With the help of Bloom and his connection to Prague, Staropramen hopes to continue to impress even the most ardent beer lovers.
