Ocean Spray Cranberries, a renowned agricultural cooperative, has teamed up with The Hershey Company to offer a delicious and healthy line of fruit-based sweet treats. These delectable snacks include the Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites.
To ensure optimal freshness and convenience, the collaboration with Hershey is packaged in multi-serve resealable pouches in both 5oz and 8oz sizes, perfect for on-the-go snacking. This partnership marks a significant stride in Ocean Spray’s commitment to expanding their snack portfolio by working with the top milk chocolate brand in the US.
According to Monisha Dabek, Chief Commercial Officer, US at Ocean Spray, “What better way to build our snack portfolio than to partner with Hershey’s, offering our consumers the ultimate snack to evolve the dried fruit category.” This shows the level of confidence that the company has in this exciting partnership.
The president of Hershey Licensing Company, Ernie Savo, also expressed his excitement about the partnership and the extension of their iconic Hershey’s brand into new snacking occasions. “Ocean Spray is synonymous with cranberry and we can’t think of a better way to enjoy this wonderful super fruit than with an indulgent touch of delicious Hershey’s milk chocolate,” he said.
The Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites join Ocean Spray’s existing snack, Greek Yogurt Dipped Cranberry Bites, and will be available in select stores across the US.
In essence, this partnership enables both companies to leverage each other’s strengths to create an innovative product line that satisfies consumers’ cravings for healthy, convenient, and delicious snacks. Ocean Spray and Hershey have taken a promising step forward in the food packaging industry with this collaboration, and we can’t wait to see what they come up with next.
