Keurig Dr Pepper, a leading coffee and beverage company, has recently unveiled its latest line of iced coffee brewers and K-Cup pods. The Keurig K-Iced family of brewers comprises three new coffee makers and five new Iced K-Cup pod varieties, providing customers with a comprehensive range of options to satisfy their iced coffee cravings.
With Gen-Z consumers leading the way in iced coffee consumption, Keurig Dr Pepper has taken note and is excited to offer a solution to meet their needs. Senior Vice President of Coffee Marketing, Becky Opdyke, explains, “With the new K-Iced line, consumers not only get that full-flavoured hot coffee they expect from Keurig but also a refreshing iced coffee at the touch of a button – all in one coffee maker.”
The brewers in the K-Iced family offer a ‘Brew Over Ice’ option that adjusts the temperature to extract the full flavour of the ground coffee before cooling down to minimise the ice melt. This function features prominently on the front of the coffee maker console via a newly designed blue button.
The Keurig K-Iced family of brewers includes the K-Iced Single Serve Coffee Maker, which is available on Keurig.com, Amazon and other major US retailers for a MAP of $99, offering six, eight and ten hot and iced brew sizes, a 42 oz removable reservoir, and two fresh colourways. The K-Iced Essentials Single Serve Coffee Maker is available exclusively at Walmart at an MSRP of $79 and offers six, eight or ten oz hot and iced brew sizes, a 36 oz removable reservoir, and an iced tumbler package. Finally, the K-Iced Plus Single Serve Coffee Maker is available exclusively at Target for an MSRP of $129 and offers eight, ten, or twelve oz hot and iced brew sizes, a 46 oz removable reservoir, three unique colourways, and a drip tray to accommodate tumblers and travel mugs up to 7” tall.
In addition to the new line of brewers, Keurig has also expanded its Iced K-Cup pod offerings with new SKUs, including The Original Donut Shop Iced Duos Cookies + Caramel, McCafé At Home Iced One Step Mocha Frappe, McCafé At Home Iced One Step Hazelnut Latte, Green Mountain Coffee Roasters Iced Vanilla Caramel, and Green Mountain Coffee Roasters Iced Hazelnut Cream. Customers can purchase the new Iced K-Cup pod SKUs on Keurig.com and in select US retailers.
In summary, Keurig Dr Pepper’s latest K-Iced family of brewers and Iced K-Cup pods offer a range of options to satisfy customers’ iced coffee cravings. With the convenience of a ‘Brew Over Ice’ function and affordable price points, Keurig is staying ahead of the curve in the ever-growing iced coffee market.
