British Bakels, the UK’s leading manufacturer and distributor of bakery ingredients, is expanding its Ta-Da! home baking range by introducing a selection of fruit fillings. These new additions are designed to enhance the range of sweet and savory mixes offered by Ta-Da!.
Launching last summer through its consumer website, www.tadahomebaking.com, Ta-Da! has now added fruit fillings to its lineup. With flavors including Strawberry, Dark Cherry, and Wild Blueberry, these fillings are packed with whole fruit pieces. They are not only suitable for vegans but also ready to use straight from the pouch.
Created specifically for use with Ta-Da!’s sweet baking mixes, these fruit fillings allow consumers to enjoy the delicious taste of whole strawberry, cherry, or blueberry pieces in their favorite cakes and muffins. In addition to the fruit fillings, Ta-Da! is also introducing a new Lemon Creamy filling, which adds a smooth texture and a burst of flavor to baked goods. This Lemon Creamy filling is free from egg, non-dairy, palm oil-free, and contains no artificial flavors.
Ta-Da!’s new fillings are designed to be simple to use at home and come with high versatility and bake stability. With recyclable packaging, these fillings are not only delicious but also environmentally friendly. Furthermore, all four new fillings, including Strawberry, Dark Cherry, Wild Blueberry, and Lemon Creamy, are freeze-thaw stable. This means that consumers can bake their favorite creations and freeze them to enjoy at a later time.
According to Innova’s 2022 – Flavour Insider: Trends in Fruit Flavours report, consumer food and beverage choices across all age groups are most influenced by flavor aspects that combine new sensations with nostalgia. Ta-Da!’s new fruit fillings perfectly cater to this desire for familiar, traditional, and comforting flavors, while still offering something new and unique.
Michael Schofield, British Bakels’ marketing manager, explains that British consumers look to baked goods for “feel good” moments and see them as essential for a balanced lifestyle. Younger generations are embracing baking while also indulging in memories of comfort foods. As experts in producing delicious ingredients, British Bakels aims to share the joy of baking with as many people as possible through the Ta-Da! sweet mixes and now the new fillings.
Ta-Da!’s new Fruit and Lemon Creamy fillings are available exclusively from www.tadahomebaking.com. With a price of £2.80 for a 400g pack, these fillings offer a convenient and affordable way to elevate homemade baked goods.
Related content:
