As travelers embark on their journeys through airports this summer, they will have the opportunity to explore the new travel retail-exclusive Nestlé Sustainably Sourced chocolate range. This new brand reflects Nestlé’s long-standing heritage in chocolate making and the company’s commitment to responsible sourcing through the Nestlé Cocoa Plan, in partnership with the Rainforest Alliance.
Consumers are increasingly seeking products made with responsibly sourced ingredients, such as cocoa, supported by clear claims and measurable progress on the critical issues faced by producers. In the travel retail sector, the sustainability agenda is also gaining momentum. According to ForwardKeys 2022 M1ndset research on addressing the plurality of passenger profiles in the consumer marketing mix, 71% of travelers state that sustainability influences their purchasing decisions.
Nestlé Sustainably Sourced chocolate is crafted using cocoa certified by the Rainforest Alliance and sourced through the Nestlé Cocoa Plan. The new travel retail confectionery brand will be available in airports worldwide.
Travelers can personalize their 170g and 280g bars by adding their own messages to the product sleeves. The campaign visuals aim to educate customers on the Nestlé Cocoa Plan and the collaboration with the Rainforest Alliance.
Aura Sanchez, head of marketing at Nestlé Travel Retail, commented, “Through creative branding, we provide transparency on the origin of the cocoa used in our chocolate, raising awareness about our commitments to supporting cocoa-farming families and the long-term sustainability of cocoa production.” Nestlé recently launched the first KitKat made with fully traceable cocoa ingredients sourced from supported farming families.
Nestlé Sustainably Sourced Cocoa will also be available in a recyclable paper pouch, aligning with the transition of other Nestlé confectionery brands, like Smarties, to paper packaging. As part of the Nestlé Cocoa Plan, over 1.2 million forest and fruit trees have been distributed to cocoa farmers, providing crucial shade and moisture for crops during the dry season. Additionally, nearly 20,000 hectares were pruned under the income accelerator program to improve productivity and reduce pests and diseases on cocoa farms.
