Food and Beverage Business
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M&S introduces Hip Pop’s Living Soda range to their shelves

Food and Drink Technology

In the beginning of 2024, Gut Lovin’ drinks brand, Hip Pop, made a significant stride by adding Marks & Spencer to its list of stockists. On January 2nd, Hip Pop’s functional Living Sodas, in flavors Tropical Peach and Pink Grapefruit, became available in 52 Marks & Spencer’s Food Halls across the UK.

Packed with ¼ of your daily fiber (8g) per can, apple cider vinegar, and probiotic live cultures that are scientifically proven to support gut health, Hip Pop’s variety of Living Sodas offers a healthy alternative to traditional fizzy drinks.

In the past year, Hip Pop received recognition from Great Taste, winning awards for all four of its fermented living culture drinks submitted for consideration. The Manchester based business’ Tropical Peach Living Soda received two stars, while the Ginger & Yuzu Kombucha, Gut Lovin’ Lemonade, and Cherry & Blackberry CBD Kombucha each received one star, establishing Hip Pop as a Great Taste producer.

Kenny Goodman, co-founder of Hip Pop, expressed excitement about the recent partnership with Marks & Spencer and the successful start to the year. He noted, “To have secured a partnership with one of the most iconic British retailers and to see our Living Sodas on their shelves is a huge testament to the quality and design of our products.”

In 2023, Hip Pop achieved recognition for its Gut Lovin’ Orange Soda, winning The Grocer New Product Award for Soft Drinks and being named ‘Top Launch’ in the Soft Drinks category within The Grocer’s Top Products 2023 report.

Founded in 2019, Hip Pop is quickly becoming the go-to functional soft drinks brand with no compromise on taste. Its range of 100% natural, vegan, and low-calorie kombucha and sodas “taste good and do good.”

In the current month, Hip Pop has partnered with alcohol-free drinks club, NonToxicated, for Dry January, further promoting its New Year’s resolution to explore being “sober curious.”

The Hip Pop range is currently available at Booths, Harrods, Fortnum & Mason, and Sainsbury’s, with another stockist to be revealed next month.

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