Salt consumption is still a prevalent issue in the UK, with average consumption levels above the recommended 6g per day set by the National Health Service (NHS). A recent survey by LoSalt indicates that most people are adding salt to their meals without even tasting it first, further exacerbating the problem.
In light of the UK government’s recent delay in HFSS regulation, the need for action on reducing salt consumption has become more urgent. According to Caroline Klinge, Technical Sales and Marketing Director at LoSalt, the government needs to do more to address the issue and educate consumers on the benefits of reducing sodium intake.
The excessive consumption of salt is a major cause of health concerns. According to Klinge, high salt consumption can cause high blood pressure, increasing the risk of cardiovascular diseases such as heart attacks and stroke.
Although there are calls for a renewed focus on salt reduction from retailers, manufacturers, and the Government, sales of low sodium salt are declining, while other varieties such as sea salt and rock salt are on the rise. Maintaining an appealing taste is crucial in encouraging consumers to switch to potassium-enriched salt without compromising on flavor.
LoSalt’s proprietary product, a blend of potassium chloride and sodium chloride, offers a 66% reduction in sodium without compromising on taste, making it an attractive alternative for consumers and foodservice providers. By working with the likes of Greggs to reduce sodium content in goods, LoSalt is actively contributing to the reduction of sodium consumption in the food and drink industry.
The UK’s food and beverage industry has the opportunity to make a positive impact on consumer health by promoting the benefits of reduced sodium intake and offering low sodium alternatives in their products. By prioritizing sustainability, innovation, and complying with regulations, businesses can play a pivotal role in steering the industry towards healthier consumer trends.
