Mars Chocolate Drinks and Treats has announced the addition of a new brand to their range of ice cream tubs. The iconic Milky Way brand will now be available in a tub format, offering consumers a choice of a lighter ice cream treat. This debut also marks the first HSFF-compliant offering from the Mars ice cream range, with each serving containing only 90 calories.
Joining the ranks of Mars, Snickers, and Maltesers, Milky Way is the fourth brand to be included in the Mars range of ice cream tubs. Michelle Frost, the general manager at Mars Chocolate Drinks and Treats, expressed her excitement about this latest addition, saying, “Introducing Milky Way Ice Cream Tub to our ice cream portfolio not only offers consumers the trusted taste of one of our most iconic brands, but also provides a lower calorie alternative for those seeking a lighter ice cream treat.”
The new Milky Way Ice Cream Tub will be available for purchase from May 2023 through convenience and wholesale channels. Indulge in this delightful treat and enjoy the timeless taste of the beloved Milky Way brand in a new, more convenient format.
