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Mentos Pure Fresh Gum Steals the Show at Barcode Festival

Mentos Pure Fresh Gum Steals the Show at Barcode Festival "Perfetti, Barcode, Barcode Festival, Festival, fresh, Gum, Mentos, Mentos Pure Fresh Gum, Pure, show, Steals Food and Beverage Business

Perfetti Van Melle, the industry charity’s Gold supporter, is excited to participate in Grocery Aid’s Barcode Festival for the third consecutive year. As part of their efforts to keep consumers and buyers engaged with their products, Perfetti Van Melle aims to highlight the irresistibly refreshing Mentos Pure Fresh Gum to the grocery industry.

At their stand, festival attendees will have the opportunity to sample Mentos Pure Fresh Gum, which now comes in fully recyclable paperboard packaging. They can choose from three delectable flavors: Cherry, Tropical, or Fresh Mint. This experience, skillfully designed and executed by N2O, is intended to entice attendees to step out of their comfort zone and embrace new experiences, aligning with Mentos’ brand proposition of ‘Yes to Fresh.’ A highlight of the experience is a giant foam pit where attendees can slide into freshness and explore the five fresh flavors of Mentos Gum.

After sliding down, attendees can have their photo taken and enter a contest to win exclusive Mentos merchandise, along with a year’s supply of Mentos. Moreover, the entire experience, like the award-winning Mentos Pure Fresh paperboard packaging, is crafted with sustainability in mind. The stand is constructed using scaffold, and after its use for Mentos, the foam pit will be donated to local nurseries, providing children with an engaging activity. This thoughtful approach reflects a comprehensive commitment to an environmentally friendly approach.

Inaiyah Javed, Mentos’ junior brand manager, expresses enthusiasm for attending this year’s Barcode Festival and leveraging this exciting product through impactful experiential activities. With the support of their latest £1.5m Mentos Pure Fresh ATL campaign, expected to reach 78% of adults and generate an estimated 40.4m impressions, this summer promises to deliver the freshest experience yet!

To learn more about Mentos and their offerings, visit their website at [Mentos](https://www.mentos.co.uk/).

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