Malibu has added a delightful new flavor to its range of spirits: Malibu Strawberry. This exciting new rum-based drink offers endless options for mixing, featuring a delicious strawberry flavor that tantalizes the taste buds.
There are two ways to enjoy this new addition to the Malibu family. The first is to add some lemonade and ice to your Malibu Strawberry and garnish it with juicy, fresh strawberry slices to create the perfect pour. Alternatively, enjoy a refreshing Strawberry Daiquiri, made by expertly mixing white rum with strawberry and lime for a tangy twist. Add a splash of sugar syrup and some smashed strawberries for an extra flavor pop.
In addition to the new Malibu Strawberry, the brand has launched a fizzy new addition to its range of ready-to-drink cocktails. The Malibu Strawberry Daiquiri is expertly mixed with the same dazzling taste of strawberries and lime as the original, but in a convenient on-the-go format. Whether you’re sipping them at a summer festival, enjoying a picnic with friends, or lounging on the beach, these cocktails are the perfect way to add some zing to your day.
According to Liam Murphy, the brand director at Pernod Ricard UK, “Flavors have helped us recruit new shoppers into the brand as consumers continue to experiment with new flavor profiles.” The strawberry-flavored spirits, in particular, have been popular with young adult shoppers and remain in high demand in the On-Trade. By introducing the Malibu Strawberry, the brand aims to capitalize on this continued flavor momentum.
Malibu Strawberry (21% ABV) is affordably priced at an RRP of £17.19, and the Malibu Strawberry Daiquiri RTD (5% ABV) is available for an RRP of £2.40 per can. With a growing range of pre-mixed cans, the wider Malibu RTD range continues to grow at an impressive +16.7% – more than double the pre-mix can category at +6.8%.
So, whether you’re looking for the perfect summer sipper or a fruit-filled cocktail that’s perfect for sharing with friends, Malibu Strawberry is the ideal choice for that good-vibes-only feeling all year round. Try it today and discover the ultimate taste of refreshment.
