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London Essence, owned by Britvic, unveils an expanded range of Crafted Sodas

Food and Drink Technology

The London Essence Co., a premium mixer brand, is expanding its Crafted Sodas range with the introduction of two new flavors. Starting from 9th October 2023, customers will be able to purchase the Aromatic Orange & Fig and Raspberry & Rose Crafted Sodas in 500ml bottles from major retailers. The retail price for these new products is set at £2.00.

This launch aligns with London Essence’s objective to establish itself as a leading premium mixer brand, catering to a wider variety of elevated mixed and solus drinks. The Aromatic Orange & Fig Crafted Soda offers a sparkling blend with a vibrant citrus-forward profile and a refreshing aroma. The combination of sweet, zesty orange, the intense flavor of blood orange, and the subtle herbal undertone of bergamot creates a delightful taste experience. Additionally, the addition of a fig distillate provides a smooth and honeyed finish, perfect for enjoying the soda on its own or mixed with a premium spirit.

The Raspberry & Rose Crafted Soda features a blend of vibrant raspberry infused with a hint of sharp blackberry, balanced with lavender and a signature rose distillate. This exquisite blend results in an elegant top-note and a fragrant, floral finish. With its well-rounded taste profile, the Raspberry & Rose Crafted Soda can be enjoyed as a non-alcoholic alternative or paired with premium gin to add a twist to the classic Bramble cocktail. Both variants are sweetened naturally with fructose and are low in calories, containing less than 20 calories per 100ml.

Melanie Ginsberg, the UK head of marketing at The London Essence Co., expressed her excitement about the brand’s latest offerings, stating, “We’re thrilled to be expanding our much-loved Crafted Soda range with these two exquisite new flavors. Our unwavering commitment to quality flavors is embedded in our ethos, and these new crafted sodas from The London Essence Co. exemplify that. They allow consumers to enjoy a premium drinks experience from the comfort of their own home.”

In conclusion, The London Essence Co. is dedicated to providing exceptional mixers to a broader customer base. The newly launched Aromatic Orange & Fig and Raspberry & Rose Crafted Sodas showcase the brand’s commitment to high-quality flavors and offer consumers a premium drinks experience.

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