Knorr has introduced its innovative Red and White Wine Stock Pots, specifically designed to enhance the depth and flavor of dishes, allowing consumers to avoid purchasing or opening an entire bottle of wine. The red wine variant provides a ‘full-bodied’ taste, while the white wine variant offers a ‘fresh and crisp’ profile.
As the demand for red and white wine stocks rapidly grows within the food manufacturing category, this launch aims to present consumers with a premium offering from a trusted brand. Each stock pot contains the equivalent of half a glass of wine, incorporating sustainably sourced herbs[1]. Thanks to their convenient portion sizes, Knorr Wine Stock Pots eliminate the uncertainty surrounding the appropriate amount of wine to use in a recipe.
Wine is a key ingredient in a variety of popular meals prepared daily in Ireland, including Spaghetti Bolognese and Risotto. Recent consumer trends indicate that 65% of stock users already incorporate wine pots into their dishes to boost flavor. This new product not only contributes to category growth, but also delivers enhanced taste for consumers. Accordingly, each SKU features a recipe for these classic dishes on the back of the packaging. An easy-to-follow Spaghetti Bolognese recipe is included on the Knorr Red Wine Stock Pot, while a Chicken Risotto recipe can be found on the Knorr White Wine Stock Pot packaging.
The launch will be supported by a comprehensive 360-degree advertising campaign spanning TV, Video on Demand, OOH, social media, and in-store promotions.
Aoife McCarthy, Senior Brand Manager Nutrition, Unilever Ireland, stated: “With our new Red and White Wine Stock Pots, we’ve made it easier than ever for home cooks to infuse their dishes with the rich, nuanced flavors of wine, without the need to open a bottle. Whether it’s a hearty Bolognese or a creamy risotto, with the flavor of half a glass of wine in each pot, these stock pots are designed to enhance the depth and complexity of your cooking, turning an everyday meal into something special.”
“We know our consumers value taste, quality, and convenience above all else, and the new Knorr Red & White Wine Stock Pots deliver on all fronts. As always, Knorr remains committed to delivering top-tier quality, convenience, and most importantly, flavor to dishes around Ireland. This launch perfectly reflects that commitment, and we’re confident that this addition to our range will satisfy the taste buds of our loyal customers.”
[1] The importance of sustainable farming & sourcing | Unilever
