Kestrel has undergone a re-design in order to revitalize the brand and broaden its appeal to a wider audience, marking the first major update since its inception in the 1980s.
One of the core aims of Kestrel beer has always been to support independent stores, and the new range has been specifically crafted to bring added benefits to these retailers.
To pay homage to its Scottish roots, Kestrel beers incorporate traditional landscapes into the background design. Nigel McNally, Managing Director of Brookfield Drinks, the UK distributor for Kestrel, explained the company’s commitment to enhancing the Kestrel range: “We have put meticulous effort into elevating the quality of the Kestrel range by focusing on our brewing methods, utilizing traceable ingredients, and sourcing natural water.”
McNally further added, “The new design visually brings together craft influences, simplifies messaging, and amplifies the overall impact. Kestrel Super Premium lager, a top-selling independently owned canned lager brand, is deemed essential for any independent retailer’s BWS range.”
In addition to the Super Premium lager, Kestrel has also reintroduced Kestrel Extra Premium lager and Kestrel Premium lager. These offerings are available in 7% and 4.6% alcohol by volume respectively.
