Food and Beverage Business
Consumer

Introducing World of Sweets’ latest lineup of Pez characters

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The confectionery distributor has introduced four new licenses from Pez, including Barbie, Trolls 3, Gabby’s Dollhouse, and The Smurfs. These new additions join Pez’s existing best-selling character licenses such as Paw Patrol, Marvel, and Disney Princess.

The latest addition to the dispenser range is the classic Barbie, which is expected to be a popular choice leading up to the holiday season, following the success of the movie in 2023. Each pack retails at £2.00 RRP and includes two Pez candy refill packs.

Also included in the new range are popular characters from the recently released movie, Trolls 3: Band Together, such as Poppy, Branch, and Viva. Additionally, fans of the popular children’s show Gabby’s Dollhouse will find new character head dispensers featuring some of the show’s beloved characters.

The Smurfs also make a return in 2023 with a new TV animated series, adding to the appeal of the latest Pez range. All of these new character dispensers retail for £2.00 with each pack containing two Pez refill sweets.

Retailers have the option to display Pez products on a branded rotating display unit from World of Sweets, available in both medium and large sizes to accommodate various quantities of dispensers and refills. Additionally, new convenience-focused display units for retailers will be available soon to enhance the visibility of Pez merchandise in-store.

Chris Smith, partner brand manager at World of Sweets, commented, “Pez offers the best character licenses that kids know and love, making them the perfect novelty treat this Christmas. We anticipate high demand for these new Pez collectibles, especially following the recent release of Trolls 3 and the success of Barbie at the Box Office last summer. It’s crucial for retailers to prominently display the new ranges with clear POS to capture the interest of customers looking to make their Christmas gift purchases.”

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