Werther’s Original Chocolate Covered Caramels, blending the rich taste of Werther’s caramel with decadent chocolate, are now available in stores. This exciting new product aims to appeal to both our loyal customers and attract new consumers to the category.
Andy Mutton, Managing Director at Storck UK, acknowledges the enduring popularity of caramel flavor within the sugar category. Furthermore, chocolate-covered caramels have been gaining traction in the market. With this in mind, our latest NPD (New Product Development) offers a delightful combination of these two beloved flavors.
To generate widespread awareness and encourage trial of the new product, Werther’s Original Chocolate Covered Caramels will be promoted through various channels. These channels include in-store promotions, digital campaigns, and social media activations. By leveraging these marketing efforts, we aim to drive interest and curiosity among consumers.
Werther’s Original Chocolate Covered Caramels are packaged conveniently in 14x 100g shelf-ready packaging, priced at an RSP (Recommended Selling Price) of £1.25. This packaging ensures easy shelving and accessibility for both retailers and customers alike.
In conclusion, our focus on blending the classic caramel taste of Werther’s with luscious chocolate presents an exciting opportunity for both the brand and consumers. With the support of impactful marketing initiatives, we are confident that Werther’s Original Chocolate Covered Caramels will spark enthusiasm within the category and entice new and existing customers.
