Kicking off a delightful summer, this multi-touchpoint activity is set to run from June to mid-September. It will reach its audience during peak morning, breakfast, and drive time on Global Capital and Capital Xtra, with a combined reach of 7.1 million and a social reach of 114.3 million. Moreover, it is estimated to generate around 300 million impressions. To further enhance its visibility and engage the key Gen Z target audience, targeted ads via VOD, Youtube, and TikTok will be featured from June through late August, creating an estimated additional 13 million impressions.
Mentos Pure Fresh Gum has been outperforming the growth of chewing gum bottles by an impressive 47%[1] and contributing to 19%[2] of the total chewing gum bottle growth in the last 52 weeks. In light of this success, Mentos brand manager, Sarah du Plessis, explains that their latest investment aims to maintain and strengthen the brand’s position in the market. The campaign will capitalize on careful targeting strategies, allowing it to reach an estimated 78% of adults and deliver 40.4 million impressions. With such high visibility, Mentos Pure Fresh will undoubtedly remain at the forefront of consumers’ minds when seeking a burst of long-lasting freshness.
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