Yeo Valley Production, a manufacturer of organic and conventional dairy products, has partnered with British dairy co-op First Milk to launch a regenerative milk pool. This initiative aims to promote regenerative farming practices and improve soil health. As part of their program, First Milk offers monetary incentives to farmers who adopt nature-friendly actions, resulting in the participation of 90% of its farmer members in its first year.
During the National Farmers Union conference in February 2023, Shelagh Hancock, the CEO of First Milk, emphasized the significance of regenerative farming as a way to sustain and rebuild. Although the process of replenishing depleted topsoil will take time, the co-op plans to retest soil organic matter in approximately five years to determine the most effective regenerative practices.
The new conventional regenerative milk pool will be formed by a group of First Milk farmers from England’s southwest, supplying milk to Yeo Valley. Interested farmers within the catchment area will be invited to join, while others are welcome to inquire.
Rob Sexton, CEO of Yeo Valley Production, expressed enthusiasm for this forward-thinking partnership, stating that it will enable the production of natural, healthy food through great farming practices that contribute to the well-being of people and the planet. Shelagh Hancock added that this collaboration with Yeo Valley Production expands their regenerative farming efforts, reinforcing the belief that dairy products can play a positive role in addressing climate and nature challenges.
While many dairy farmers prioritize soil health in their sustainability initiatives, Dairy UK CEO Judith Bryans highlighted the need for clearer communication with consumers. Research conducted by the industry body revealed that shoppers do not fully understand the concept of “regenerative agriculture.” Bryans urged the industry to focus more on engaging regular shoppers and creating messaging that aligns with their understanding of sustainability, particularly in terms of biodiversity and renewables.
In summary, the partnership between Yeo Valley Production and First Milk to establish a regenerative milk pool is an exciting step towards promoting sustainable farming practices. By incentivizing farmers and emphasizing the importance of soil health, this collaboration aims to produce nutritious and affordable dairy products while addressing climate and nature challenges. However, it is crucial for the industry to bridge the gap in understanding between consumers and the concept of regenerative agriculture and to develop messaging that resonates with their sustainability concerns and preferences.
