Henkell Freixenet is excited to unveil its new product developments across various sparkling wine brands at this year’s TFWA conference in Cannes.
Building on a strong performance in the first half of the year, Henkell Freixenet is intensifying its efforts to advance the prosecco category. The company aims to drive growth by prioritizing premiumisation as it expands its portfolio within the global travel retail (GTR) sector.
Europe remains Henkell Freixenet’s leading region for GTR, showcasing significant growth this year, particularly through its flagship brands, Mionetto and Freixenet. Notably, Mionetto stands as a key player in the GTR portfolio, with the Americas (USA & Canada) and APAC regions recognized as areas ripe for travel retail expansion, especially for prosecco within the sparkling wine category.
In response to the global trend toward premiumisation in GTR, Henkell Freixenet is placing significant emphasis on its prestigious lineup, including Segura Viudas Cavas and the new Freixenet French Sparkling range. These two quality sparkling wine products promise attractive packaging at an affordable price point.
“Our focus in 2024 is to present the Freixenet Cordon Negro relaunch while we finalize celebrating the 50th anniversary for this hero product within our portfolio. For the near future, we also see great opportunity for the new Freixenet French Sparkling range, which will stand out on the shelf and surprise consumers with the amazing taste. Not forgetting pushing our Mionetto Aperitivo, now with and without alcohol. The exciting new alcohol-free addition complements the highly successful Mionetto Aperitivo Spritz, offering consumers a perfect pairing for enjoying Mionetto Prosecco,” says Ramon Olive, head of sales of GTR.
At the TFWA World Exhibition & Conference in Cannes, taking place from September 29th to October 2nd, 2024, Henkell Freixenet will showcase its expanded range, innovative products, and branding updates for 2024 (Booth: F11, Hall: Blue Village).
Furthermore, Freixenet celebrates a year-long commemoration of the 50th anniversary of its iconic Freixenet Cordón Negro. As a globally recognized sparkling wine brand, Freixenet will introduce a refreshed packaging design.
The new core label design highlights the brand’s quality and craftsmanship, incorporating iconic brand cues along with the new brand logo.
“We are thrilled with the new design,” says Pedro Ferrer, co-CEO & vice-president of Grupo Freixenet. “It is more premium, more confident, more distinctive. It will distinguish Freixenet from the competition and reinforce our reputation as a progressive, innovative, and customer-centric brand.”
In addition, Freixenet has launched its new French Sparkling Wines—Freixenet Brut Royal and Rosé Royal—showcased in strikingly elegant packaging, alongside the Mionetto spritz available with or without alcohol.
Segura Viudas has announced the introduction of its latest collection of premium cavas: Brut Vintage and Rosé Vintage. These are presented in sleek and iconic bottles, inspired by the brand’s hallmark cava, Segura Viudas Reserva Heredad.
