Heineken UK is introducing a new Strongbow Strawberry cider (4% ABV), a cutting-edge addition to the UK’s top-selling cider brand. Available exclusively in Tesco Group, including Tesco, Booker, and One Stop stores, Strongbow Strawberry is now available in 4x440ml can and 500ml bottle formats, perfect for the summer season.
With a commanding share of over 20% in the cider category, Strongbow is the leading cider brand in both volume and value sales. Strongbow Strawberry joins a lineup of inventive flavors, including the popular Dark Fruit, Strongbow Tropical, and the recently launched Zest, offering more variety and excitement while attracting new consumers to the category.
Crafted by blending crisp apple cider with wild strawberry flavors and natural strawberry fruit juice, Strongbow Strawberry delivers a refreshing and fruity taste. The bold red packaging of Strongbow Strawberry mirrors that of other Strongbow flavors, emphasizing the natural fruits blended with classic apple cider and highlighting its gluten-free and vegan-friendly attributes.
Rachel Holms, cider brand director at Heineken UK, anticipates that Strongbow Strawberry will enhance the cider range as the summer season approaches. Holms states, “Our aim is to attract new consumers into the cider category, especially those seeking fresh innovation and new flavor experiences.”
Supported by a comprehensive £10 million marketing campaign, the launch of Strongbow Strawberry is set to make a significant impact in the market. Retailers are encouraged to stock up on this new offering to capitalize on summer sales opportunities.
