Grupo Gallo has expanded its natural broth offerings with the introduction of a new seafood variety. This move comes in response to the increasing demand for such products in the Spanish market.
According to data from the consulting firm Nielsen, fish broths, paella/fideuá, and fumet represent 19% of the total broth market, with consumption rising by 4% in 2023 compared to the previous year. The Kantar Usage report reveals that 81% of occasions where fish broths are consumed are for culinary purposes, with 75% focused on preparing paella or fideuá.
To meet this demand, Grupo Gallo has developed a versatile seafood broth that adds a unique touch to dishes like fideuá, rice, soups, and stews. The new seafood broth is made with 20% prawns, making it stand out as the only product of its kind on the market. Its high concentration of seafood promises to enhance the flavor of any recipe.
Prawns are a beloved ingredient in Spanish cuisine, known for their robust and intense flavor profile. Grupo Gallo’s seafood broth offers the highest percentage of prawns on the market, making it an ideal choice for enriching paellas and fideuás with a distinct sea flavor.
In celebration of the new product launch, Grupo Gallo is offering a limited-time promotion. Customers who purchase a carton of the Seafood Broth will receive a complimentary unit of chicken broth, a popular choice among consumers for its 33% chicken content and characteristic flavor.
To showcase its latest offering, Grupo Gallo will participate in the 63rd International Valencian Paella Competition in Sueca on 15 September. The event is considered the world epicenter of paellas, where attendees can sample the new broth and taste paellas cooked with Grupo Gallo’s latest product.
With over a year of experience in the wine category, Grupo Gallo has successfully captured a 2.4% market share in this segment. The company’s entry has driven growth in industrial wine consumption, with a 7% increase in Spain in 2023. Grupo Gallo’s entry into the market has brought about a 1 million euro increment in the category within the first four months, establishing the company as the second manufacturer with the highest penetration at 3.7%.
