Geeta’s has expanded its product offering by introducing three new seasoning mixes, reinforcing its commitment to infuse everyday meals with the vibrant and inspirational flavors of India. These new 35g sachets are expertly crafted, allowing consumers to effortlessly enrich both meat and vegetarian dishes with authentic Indian taste.
The new sachet range includes:
- Mango Masala Vegetables: This seasoning mix boasts a fragrant and mild profile, receiving a one-chilli rating. It features tart and tangy dried mango, complemented by a harmonious blend of aromatic spices, enhancing any vegetable dish.
- Tandoori Chicken: With a medium spice rating of two chillies, this seasoning combines fiery chilli, sweet garlic, and paprika, delivering a deeper flavor to chicken dishes.
- Gunpowder Potatoes: For those who enjoy heat, this seasoning mix carries a hot three-chilli rating. It includes fiery cracked red chilli, robust garlic, punchy black pepper, and a well-rounded spice blend.
Each seasoning mix provides four servings and is designed for a quick and convenient 20-minute traybake. This aligns with consumer preferences for great taste, simplicity, and versatility. Importantly, these sachets contain no artificial colors, flavors, or preservatives, and are suitable for vegetarians. While they excel in oven tray bakes, they can also be utilized in air fryers and on BBQs.
The back of the packaging features detailed recipe instructions and a convenient shopping list. However, the versatility of these products allows them to enhance vegetables, cheese, and meat, providing an instant flavor boost for various everyday eating occasions.
Geeta’s seasonings will soon be available in Sainsbury’s, alongside Five Seeds Roti Flatbreads and Sweet Onion & Paprika Roti Flatbreads.
“Over the last few years, we’ve really seen UK consumers appetite for Indian flavours grow,’” says Eleanor Bridgman, director of sales & marketing at Geeta’s. “Our mission is to inspire everyday foodies to add the depth, vibrancy, variety and excitement of Indian flavours to everyday meals and snacks. Our new seasonings offer consumers a great opportunity to experiment with Indian flavours in new ways beyond the curry occasion.”
As the UK’s leading (Nielsen Units 52 w/e 15 June 2024) Indian pickle and chutney brand, Geeta’s continues to drive growth by increasing the use and enjoyment of Indian cuisine. The brand is successfully attracting new, younger consumers to the category and its in-store presence.
