Framptons proudly presents The Wessex Oat Company, a brand-new range of British-farmed oat drinks now available for retailers eager to enhance their plant-based beverage offerings with customizable recipes and blends for own-label products.
Initially launching in the discount channel, the UK’s independent plant-based drinks company emphasizes that The Wessex Oat Company provides retailers with a “prime opportunity” to satisfy the growing demand for sustainable and locally sourced plant-based alternatives.
The Wessex Oat Company range is exclusively sourced from the fertile fields of Wessex, promoting support for British farmers while minimizing food miles. Notably, Framptons is committed to environmental sustainability, employing advanced processing facilities in Somerset, which underscore traceability and eco-friendly practices.
The diverse product range includes Unsweetened Oat, Barista Oat, Chocolate Oat, Oat Latte, and Caramel Latte, appealing to various consumer preferences and capitalizing on the ready-to-drink coffee trend. Furthermore, Creamy Oat, a single cream alternative, is scheduled for launch later this year. Additionally, The Wessex Oat Company proudly holds the prestigious Red Tractor certification, ensuring high quality and traceability from farm to fridge.
According to Framptons, the dairy alternative market is rapidly evolving, showcasing innovation and interest comparable to that of the mainstream dairy sector. An array of new plant-based alternatives, including protein drinks, shakes, and coffees, are now available, closely following trends set by the North American market.
Framptons asserts that it provides significant value to wholesalers and retailers. With this new range, they can deliver exceptional value to their customers, facilitating access to and enjoyment of the plant-based market amid the ongoing cost of living challenge.
Andrew Rimell, managing director at Framptons, stated, the launch of The Wessex Oat Company marks a “pivotal” moment for both Framptons and the UK plant-based beverage market.
“We’re not only introducing a product but also advocating for a sustainable future and supporting the cherished tradition of British farming,” Rimell said. “The Wessex Oat Company range offers retailers, wholesalers, and discounters an opportunity to align with consumer demands for ethical, sustainable, and delicious plant-based options at affordable prices below the level of the major brands, giving an own label equivalent value proposition.”
This versatile product range is meticulously designed to cater to a broad spectrum of consumer needs, whether for everyday consumption or specialty uses.
