Dr. Will’s, a prominent natural condiments brand in the UK, has introduced a new product: Olive Oil Mayo 175g. This smooth and creamy addition joins the highly successful Avocado Oil Mayo 175g, further reinforcing the brand’s dedication to providing cleaner and tastier alternatives. Notably, both products will launch in 130 Sainsbury’s stores across the country on 27th July, marking Dr. Will’s inaugural entry into Sainsbury’s.
Building on the popularity of Dr. Will’s Avocado Oil Mayo—which is celebrated for its silky texture and healthy fats and is already available in 1,200 Tesco stores, Ocado, and on the Dr. Will’s website—the new Olive Oil Mayo offers a delightful extension. This product features a blend of olive and extra virgin olive oils, delivering a smooth, rich finish infused with Mediterranean flair. It is free from artificial preservatives, unnecessary gums, and additives, and is completely sugar-free, making it an ideal choice for food enthusiasts looking to elevate their everyday mayo.
“We’re thrilled to expand our mayo range and launch Dr. Will’s into Sainsbury’s,” stated Liam White, co-founder and CEO of Dr. Will’s. “Launching Olive Oil Mayo allows us to meet the growing demand for great-tasting, natural, and better-for-you condiments. Entering a brand-new leading retailer is a huge milestone for us.”
In addition to its Sainsbury’s launch, the Olive Oil Mayo 175g will also be available via Ocado starting in August, as well as direct-to-consumer on dr-wills.com. This provides loyal fans with additional options to access the brand’s latest innovation.
As health-conscious consumers increasingly seek out great-tasting, clean-label products, Dr. Will’s continues to excel as a leader in the better-for-you condiments category.
