Food and Beverage Business
Consumer

Dole Collaborates with Jumbo Visma Cycling

Dole Collaborates with Jumbo Visma Cycling collaborates, Cycling, Dole, Jumbo, Jumbo Visma, Visma Food and Beverage Business

The partnership between Dole and Team Jumbo-Visma signifies an exciting collaboration aimed at enhancing the performance and well-being of elite athletes. Dole will provide a variety of nutritious snacks to support the training and nutrition regimen of the team’s renowned athletes, including Thomas Gloag and Anna Henderson from the UK. These snacks will serve as a convenient on-the-go option during race days or as a vital component of their daily intake.

Moreover, the team headquarters will be fully stocked with an abundance of sun-ripened fruit snacks throughout the year. This ensures that both staff and athletes can enjoy the benefits of Dole’s wholesome snacks, which are packed with essential vitamins and minerals.

This alliance is particularly significant as it coincides with the start of the highly anticipated Tour de France on July 7th. Spanning three weeks, the event is estimated to captivate an astounding 3.5 billion viewers, surpassing even the grandeur of the football World Cup.

Team Jumbo-Visma, currently ranked second in the UCI world rankings, boasts a roster of esteemed cyclists, including last year’s champion Jonas Vingegaard, Primoz Roglic, and Wout van Aert. Their exceptional caliber and accomplishments make their association with Dole all the more meaningful.

Isabelle Spindler, the general manager Europe of The Dole Sunshine Company, expressed her enthusiasm for the partnership, stating, “As part of our transition from packaged foods to a nutrition and wellness brand, we are delighted to be partnering with Team Jumbo-Visma.” She emphasized the importance of incorporating Dole’s healthy fruit snacks into the team’s diet, as they provide vital vitamins and fiber. By supporting the athletes’ overall well-being, Dole hopes to contribute to their success in the Tour de France and the rest of the season.

This collaboration between Dole and Team Jumbo-Visma represents a strategic step forward for both entities, demonstrating their commitment to promoting nutrition, wellness, and high-performance lifestyles. Together, they are poised to create an impactful presence in the world of professional cycling, benefiting athletes and fans alike.

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