Alpen introduces a new range of Alpen Delight bars, an exciting update to its existing Alpen Light bars. These delectable bars come in six mouthwatering flavors, including the irresistible Chocolate, Caramel & Shortbread, Raspberry Rocky Road, and Chocolate Honeycomb.
A major makeover has been given to the Alpen Delight range, with revamped packaging and less than 100 calories per bar. This transformation is driven by the evolving snacking preferences of consumers. Nowadays, shoppers seek cereal bars that not only offer a healthier option but also deliver a delightful snacking experience. The focus has shifted towards products that prioritize enjoyment alongside calorie control, rather than solely relying on a diet-led approach.
Lou Vickers, the head of challenger brands at Weetabix Food Company, shares their enthusiasm, stating, “Alpen Delight is an exciting, modern, and delicious addition to the Alpen portfolio. We believe that this new range will attract a fresh audience of snack lovers, thereby boosting both Alpen’s sales and the overall category. With this launch, we are amplifying the taste and pleasure aspect, offering an indulgent yet affordable product that caters to the needs of today’s discerning consumers.”
In an era of tightened budgets, it becomes crucial to provide a compelling reason for shoppers to add a new item to their shopping basket. Hence, sampling will play a central role in the Alpen Delight bars’ launch, ensuring that these delectable bars reach the hands of shoppers nationwide. Additionally, the ‘Moment of Delight’ marketing campaign encourages everyone to take a moment for themselves every day, increasing awareness of this innovative product and driving sales for retailers.
Starting from October 2023, Alpen Delight Bars will be available across grocery, convenience, wholesale, and foodservice channels. Each multi-pack, containing five bars, will be priced at £1.99.
Indulge in the Alpen Delight experience and treat yourself to these irresistible bars that perfectly balance taste and wellness.
