Co-op is increasing the number of its stores on the platform to almost 1,000 after a fruitful trial with Just Eat. The move is part of Co-op’s vision to conquer approximately one-third (30%) of the UK online quick convenience market from store to door. Through its own online shop and in collaboration with its partners, the convenience retailer anticipates that over 80% of the UK population will have access to Co-op groceries online by the end of this year.
Last year, Co-op’s online revenues grew by 24%, leveraging the strategic advantage of its stores located in the heart of communities to expand its online offerings. The orders are obtained freshly from the store and delivered rapidly and conveniently right to the customers’ doorstep.
Co-op has also significantly increased its use of self-driving grocery deliveries in the last six months, with autonomous robots now seen in the areas of Bedford, Cambridge, Milton Keynes, Northampton, Leeds, and more recently, Greater Manchester through Co-op’s partnership with Starship Technologies.
“Co-op is combining its physical and digital routes to market stores to further expand and grow its online reach,” explained Chris Conway, e-commerce director at Co-op. “Our partnership with Just Eat continues to flourish, allowing Co-op to deliver further online alternatives with enhanced ease, speed, and convenience, whenever and wherever our members and customers choose to shop with us.”
Amy Heather, strategic accounts director at Just Eat UK, added: “Our alliance provides convenient grocery delivery from store to door throughout the UK, providing access to a wide range of excellent Co-op products that are delivered to our customers’ homes within minutes. This partnership is another instance of Just Eat’s commitment to grocery in the UK, and Co-op is proving to be a popular addition for our customers.”
In addition to its own online shop, Co-op collaborates with Deliveroo, where it is the most widely available supermarket on the Deliveroo app, as well as Uber Eats and Amazon Prime.