Pladis is capitalizing on the demand for premium festive treats by introducing new additions to their bestselling McVitie’s Christmas range. The highlight of the collection is the luxurious McVitie’s Victoria Chocolate Creations assortment, which has been updated with a premium packaging design and a present-like opening. This indulgent selection features eight biscuit varieties covered in layers of thick milk, dark, and white chocolate.
In addition to the Victoria Chocolate Creations, Pladis is also launching the McVitie’s Jaffa Tree as a fun-filled addition to their line-up. This Christmas tree-shaped carton contains a selection of McVitie’s Jaffa Cakes, including Jaffa Cakes Snack Packs and Jaffa Jonuts, offering a unique and affordable gifting option for fans of the brand.
Furthermore, Pladis is introducing the McVitie’s Penguin Cracker, a new stocking-filler favorite. The crackers feature playful designs and include a McVitie’s Original Penguin Bar, Mini Penguins Pack, and a Christmas party hat. With an affordable price point, these charming crackers are perfect for adding entertainment to the children’s Christmas table.
Returning festive favorites include the beloved McVitie’s Victoria assortment, which combines irresistible flavors with sustainable packaging. The assortment features classics like the Milk Chocolate Wheel, Chocolate Orange Dreams, and White Chocolate Crumbles. It is available in fully recyclable boxes of 275g and 550g, appealing to environmentally-conscious consumers.
McVitie’s Family Circle, the number one choice for everyday biscuit assortments in the UK, is back and bigger than ever. With a brand-new fully-recyclable 400g box, it offers a selection of classic biscuits that are sure to satisfy all tastebuds. The special seasonal packaging ensures strong shelf presence.
The iconic McVitie’s Jaffa Cakes Christmas Pole is also making a comeback. With a fresh redesign and a ‘Santa Stop Here’ crafting activity for the whole family, it secured a top spot among last year’s best-performing novelty products. Each pack contains 40 Original Jaffa Cakes, making it a must-have for Jaffa Cake enthusiasts.
Finally, the popular McVitie’s Santa Snacks Chocolate Cake Bars will be returning for the fourth year running. Individually wrapped for convenience and portion control, these bars feature a soft, fluffy sponge layered with indulgent chocolate cream and covered in McVitie’s signature smooth milk chocolate. Available in packs of seven, they are the ultimate grab-and-go treat for the festive season.
To celebrate their Christmas range, Pladis will be launching a ‘Ready, Steady, Christmas’ seasonal campaign. This campaign will include sampling, online activation, in-store theater, and eye-catching point of sale materials to create a festive atmosphere and inspire shoppers to include McVitie’s products on their shopping lists.
The McVitie’s Christmas range will be widely available across all channels from the end of August, ensuring that consumers can get their hands on these festive treats well in advance of the holiday season.