Limited edition 180g Limited Edition Cadbury Dairy Milk Bars, as well as 95g PMP packs, will be available in seven different collectable designs, featuring packaging from across the ages, starting as far back as 1915 and running right up to the present day.
In a statement, Bryony Tate, Cadbury brand manager at Mondelēz International, emphasized that “The striking, nostalgic packs will add real theatre to retailers’ stores, and delight shoppers for whom the Cadbury brand has been an ever-present in their lives.” She added, “Shoppers from every generation should be able to recognise the Cadbury Dairy Milk bar they saw on store shelves when growing up, with the inside of each pack illustrated with a special artwork documenting some of Cadbury’s milestone moments.”
Tate also expressed enthusiasm for the 200-year anniversary, stating, “We’re really looking forward to celebrating 200 years of Cadbury belonging to our nation this year.” She continued, “The British public has played such an important role in our history and we’re proud to celebrate being yours. We hope that the launch of our Limited-Edition Cadbury Dairy Milk Bar packaging will bring a smile to people’s faces, with the seven retro designs offering something for everyone!”
Furthermore, she expressed gratitude, saying, “From the thrill of a little treat shared with a loved one, to special occasions and even getting the entire nation excited for milestone cultural events, like Royal Coronations and the London Olympics, Cadbury has belonged to our nation for 200 years. But really, it’s thanks to the whole British public that Cadbury is still here today.” In closing, she shared, “We’re planning for an exciting year ahead and lots more announcements to come so stay tuned!”
