Craft beer shoppers are highly valuable customers as they tend to spend more on their total basket compared to any other beer shopper. Specifically, BrewDog shoppers spend a noteworthy 28.8% more on their total basket than average beer shoppers. With this in mind, retailers can increase sales and profitability by adhering to BrewDog’s advice and ensuring their craft beer range is optimized.
To help support retailers with this endeavor, BrewDog has launched a new online resource providing the latest market insights, trends, and information on best-sellers and key stockists. The website also offers merchandising advice, enabling retailers to cultivate a compelling craft beer offering and unlock potential profits.
The data shows that impulse sales currently account for only 8.4% of craft beer sales, whereas they account for 28.1% of total beer sales. This means there is a tremendous growth opportunity for the category to further develop in the impulse channel. As such, BrewDog is keen to collaborate with retailers and offer them all the tools necessary for success.
Craft beer continues to prove itself as an excellent addition to any beer range. The objective of the new online resource is to assist retailers in maximizing their potential by enriching their craft beer offering, driving overall category sales and, ultimately, boosting profitability.
