Aspall Cyder has introduced a new super premium cider in a 330ml can to expand its consumer base and appeal to a wider range of occasions. The new Aspall Crisp Apple Cyder features a light, crisp apple flavor with a lower ABV of 4.5%, making it unique within the Aspall range available in the off-trade. Currently stocked in Tesco, Morrisons, and Waitrose stores, it will be launched nationwide starting April, just in time for the upcoming summer season.
The innovative Aspall Crisp Apple Cyder is the first product in a 330ml can, sold in four- and 10-can multipacks. This sleek and stylish can design offers convenience and sophistication to consumers. According to Aspall, the growing demand for canned cider has prompted the development of this super premium option, filling a gap in the market for a more refined offering in the cider category.
Trials have shown positive reception among both traditional cider drinkers and ready-to-drink cocktail enthusiasts, with a majority expressing interest in purchasing Aspall Crisp Apple Cyder. To support the launch, a comprehensive marketing and PR campaign will run throughout the spring and summer months, accompanied by in-store promotions. This will complement the brand’s overarching ‘Cyder Made Finer’ campaign.
Stuart Ayre, marketing controller for cider at Molson Coors Beverage Company, highlighted the appeal of cider during warmer months and the potential of Aspall Crisp Apple Cyder to attract new consumers and drinking occasions. With its lower ABV, refreshing taste, and distinctive flavor profile, the new cider is positioned to broaden the category’s reach and cater to a broader audience.
Ayre emphasized the demand for a premium canned cider option and believes that Aspall Crisp Apple Cyder meets this need, offering a sophisticated choice for consumers seeking a high-quality beverage. Early consumer feedback has been positive, indicating strong appreciation for the product’s taste and premium packaging. Aspall is confident that the new cider will resonate with consumers and make a significant impact in the market.
