Food and Beverage Business
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Applewood Vegan launches new Mini sticks for Veganuary in convenient stick format

Food and Drink Technology

Applewood Vegan is proud to announce the relaunch of its first-ever snacking cheese in celebration of Veganuary 2024. The multi-award-winning brand, which recently introduced Applewood Vegan Minis in Morrisons stores across the UK, will be unveiling Applewood Vegan Bites in January. This new format will feature a stick shape, making it more convenient for individuals with fast-paced lifestyles to enjoy while on the go.

In addition to the new snacking format, Applewood Vegan is also committed to sustainability. The brand will transition its packaging for Applewood Vegan Minis to fully recyclable materials by 2024.

Ffion Davies, senior brand manager for Applewood Vegan, expressed excitement about the launch of the new Bites format. She highlighted the brand’s commitment to meeting the demands of their consumer base and providing convenient and healthy options for snacking.

Toni Vernelli, international head of policy and communications at Veganuary, praised Applewood’s efforts to offer sustainable and satisfying options to conscious consumers. She emphasized the role of individuals in making the world a kinder and greener place by embracing vegan choices.

As part of the Norseland portfolio, Applewood Vegan is positioned as a leading specialist in blended and snacking cheeses in the UK. The Vegan Bites are fortified with B12 and calcium, coconut-based, and free from dairy, lactose, soya, gluten, and palm oil.

For those interested in trying Applewood Vegan Bites, the product is available at Morrisons, Asda, and Booths stores across the UK, with a recommended retail price of £2.

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