With one in five Gen Z drinkers reducing their alcohol intake, a premium non-alcoholic drinks brand has launched an eye-catching new bottle at the Cheltenham Food and Drink Festival. This innovative release emphasizes moderation while ensuring taste remains uncompromised.
Unveiled on June 20th, ANON Drinks has launched its limited-edition ‘Be More Zebra’—a reimagined version of its popular ‘No Groni’ serve. This design not only captivates with zebra-print packaging but also embodies a significant shift in drinking culture.
The concept draws inspiration from Gen Z’s drinking habits, particularly known as ‘zebra striping’, which involves alternating between alcoholic and non-alcoholic beverages. The limited-edition bottle promotes choice, balance, and a more thoughtful approach to social interactions.
The launch featured ANON’s signature butler serving samples of the new drink to festival attendees, creating a memorable experience at the event.
Julian Ebbutt, owner of ANON Drinks, stated: “More people are being mindful about how they drink—and we wanted to create something that reflects that with style. This bottle is a bold nod to choice and to anyone who wants to rethink the role of alcohol in social moments.”
“ANON has never been about bashing alcohol—it’s about creating a culture where options exist side by side. Choosing not to drink shouldn’t mean missing out. Our goal is to ensure that non-alcoholic drinks hold their own in flavor, quality, and overall experience.”
This launch builds on ANON’s momentum in the no and low alcohol space, as demand continues to surge. Known for its meticulously crafted alcohol-free options, including the award-winning Bittersweet Aperitif and English Garden, the brand has distinguished itself within this growing category.
ANON was born from Alfresco, a parent company boasting over 25 years of expertise in developing premium soft drinks for some of the UK’s most recognizable brands, including Pret a Manger.
This limited-time release invites you to explore or order a bottle by visiting https://www.anondrinks.com/alcohol-free-spirits-store/Be-More-Zebra-70cl-p756867004.
