All Things Butter introduces a new category to butter shelves. ‘Cinnamon Bun Butter’ for sweet butters is now available. Developed by Great British Bake Off finalist Ruby Bhogal, the first SKU in this range will launch in June at various retailers.
Previously known for its savoury butter range, All Things Butter sold nearly 250,000 blocks within its first six months. Now, with Ruby Bhogal as an equity partner, the brand is set to redefine butter usage.
The newly launched Cinnamon Bun Butter combines creamy British butter with cinnamon, sugar, and a hint of lemon. Ruby Bhogal emphasizes the brand’s commitment to innovation and creating new, unique flavors for consumers.
Toby Hopkinson, co-founder of All Things Butter, expresses excitement about the partnership, stating: “Our sweet butter range aims to cater to changing consumer preferences. With Ruby’s expertise in baking, we are confident our products will set a new standard in the butter category.”
In further developments, All Things Butter has secured investments to support retail expansion, with Sainsbury’s and ASDA as the latest additions. Stay tuned for more updates on this disruptive dairy brand.
