British butter brand All Things Butter has expanded its product lineup with a new Spreadable Butter, launching exclusively through Ocado. This launch aligns with the brand’s commitment to providing high-quality, natural British butter for all consumers.
All Things Butter Spreadable features only four carefully selected ingredients and boasts one of the lowest oil percentages currently available in the market. Notably, it contains no palm oil, artificial coloring, or preservatives.
Crafted from 100% British cream, this spreadable butter is blended with a touch of rapeseed oil, ensuring exceptional smoothness, while also being balanced with water and a hint of salt.
Moreover, the Spreadable Butter meets the increasing consumer demand for convenience and natural, whole foods. With easy spreading directly from the fridge, it features only four minimally processed ingredients—significantly fewer than some alternatives, which may contain as many as 13.
This streamlined recipe underscores the brand’s commitment to simplicity, transparency, and quality.
The introduction of this new SKU follows the success of the brand’s innovative Chocolate and Cinnamon Bun varieties that debuted last year.
In alignment with its mission to provide butter for all, All Things Butter is also set to launch two new conventional SKUs—non-organic versions of their popular Salted and Unsalted butters—on Ocado this month. Churned at Brue Valley, one of the UK’s oldest dairy farms, these new butters maintain the same quality and creaminess as their existing organic counterparts, using 100% British cream.
All Things Butter claims to be the fastest-growing dairy brand in the UK, largely due to its efforts in raising consumer awareness regarding the benefits of minimally processed, whole foods. Acting as a gateway brand, it attracts lapsed younger consumers back into the category.
The brand’s playful design, emphasis on quality, product innovation, and engaging content have also brought a refreshing perspective to the sector.
All Things Butter anticipates that the launch of conventional butters will further accelerate this trend, as the brand now offers a comprehensive, tiered product range that caters to various preferences and price points.
Toby Hopkinson, co-founder of All Things Butter, stated, “All Things Butter is continually evolving its range to ensure there’s a butter to suit every table and taste—from modern foodies to busy families seeking convenience without compromise.”
He added, “Our new Spreadable Butter is a natural step forward, bringing our unbeatable quality to consumers seeking convenience while continuing to champion British dairy.”
Furthermore, he noted, “Launching our conventional range is a key milestone in our mission to make high-quality British butter accessible to more people. These products deliver the same rich, creamy taste our customers love, still made with 100% British cream, at a price point that works for everyday households.”
The new All Things Butter Spreadable is now available on Ocado, with an RRP of £3.45. Additionally, All Things Butter’s conventional range of Salted and Unsalted Butter will be rolling out on Ocado in July, priced at £2.85.
