Jacob’s Cheddars Cheese & Pickle and Jacob’s Mediterranean Rosemary crackers are strategically designed to attract younger shoppers who are seeking trendy flavors and drive sales. Asli Akman, the marketing director of Pladis UK&I, highlights Jacob’s long-standing reputation for providing flavorful crackers and savory biscuits that have been enjoyed by households nationwide for decades. However, with 28% of sales coming from new savoury biscuit shoppers, there is a clear opportunity to win over new fans.
Akman confidently asserts that the two new additions to Jacob’s range cater to a new generation of shoppers. One option offers a delicious twist on a classic combination, while the other taps into the popular flavor trend. These additions serve as an effective way to entice and engage younger consumers.
Jacob’s Mediterranean Rosemary crackers adhere to the HFSS guidelines, ensuring that they are compliant with regulations promoting health and balanced nutrition. Furthermore, these crackers are individually wrapped, allowing for better portion control. With just 42kcals per cracker, it is an ideal choice for shoppers seeking a tasty savory biscuit that pairs well with various toppings or dips.
In conclusion, Jacob’s new crackers hold significant potential in attracting younger, on-trend shoppers. The brand’s commitment to offering full-flavored options and its ability to adapt to evolving tastes and preferences solidify its position in the market.
