In preparation for the busy summer grilling season, Heinz is offering sauce enthusiasts an exciting new way to showcase their passion at mealtime. With a legacy of more than 157 years in the condiment industry, the brand has unveiled the Heinz Love Lid — the first-ever customizable ketchup cap that empowers fans to control their dispensing.
Motivated by lively discussions on social media concerning the ideal ketchup-to-fry ratio and the appropriate amount of sauce for a hot dog, this innovative two-part cap features an integrated dial with three unique flow settings: “Like,” “Love,” and “Crazy Love.” Users can simply turn the dial to adjust an internal mechanism that raises away from the opening, facilitating a flow that ranges from a light drizzle to a generous pour of delicious tomato goodness.
“We all experience love differently and our fans’ connection to ketchup is no exception,” remarked Nina Patel, vice president of global Heinz at The Kraft Heinz Company. “Whether they ‘like it,’ ‘love it,’ or have full-on ‘crazy love,’ there’s no wrong way to enjoy Heinz. The Love Lid is an innovation that allows consumers to squeeze to their heart’s content.”
Crafted from standard recyclable polypropylene, the patented lid easily fits onto regular 20-oz. Heinz ketchup bottles without changing the classic container design.
This limited-edition cap is included in a special summer grilling bundle, featuring a 20-oz. bottle of Heinz Tomato Ketchup, the Love Lid, and a food-pairing squeeze guide — available for purchase online at TheLoveLid.com in the United States and through HeinzAtHome.co.uk in the United Kingdom.
