The protein manufacturer has invested €3.5 million (£3M) into its facility located in Lithuania, increasing its annual production capacity to 50 million bars.
This financial commitment has enhanced Newon Food’s capabilities in both the formulation and production of protein bars, enabling the company to explore innovative textures and additional layers. As a result, they will be able to create softer, lighter textures, gooey layers without added sugars, and crunchy, protein-enriched toppings.
Aidas Tratulis, the business development manager, shared with Food Manufacture that this investment represents a “crucial decision.” It will empower the company to provide enhanced co-manufacturing services for brands throughout Europe and cater to rapidly expanding premium market segments in both Europe and the Middle East.
Tratulis further stated, “This investment aligns with our strategy to be the number one premium innovator in the protein bar co-manufacturing space.”
Founded in 2018, Newon Food is a privately owned producer specializing in nutritional bars for various brands, retailers, and distributors. By 2024, the company plans to diversify its portfolio to encompass approximately 150 distinct in-house developed bar recipes.
