Vybey has entered the rapidly expanding sector of functional soft drinks with its new product, Collagen + Energy. This innovative beverage aims to address what the brand perceives as a significant void in the health-focused drink market.
Despite the growth of this category, Vybey believes it remains disjointed, with most existing offerings targeting individual needs such as energy, collagen, or hydration separately.
The brand saw an opportunity to unify three essential benefits in a single daily beverage: energy, mental focus, and collagen support, along with light hydration. This approach caters to the lifestyle of today’s busy consumers, who navigate their day—from work to workouts and social events—seeking functional solutions without relying on heavy protein shakes or sugary energy drinks.
Offered in Mixed Berry and Lemon & Lime flavors, each can contains 8g of collagen protein, 75mg of natural caffeine, Lion’s Mane extract, L-theanine, magnesium, and electrolytes. This formulation is crafted to deliver clean energy, calm focus, and support for daily recovery, all in a lightweight, carbonated option—strategically moving away from the concept of the “heavy, foggy protein soda.”
Produced in the UK, Collagen + Energy targets consumers who desire more from their regular beverages, whether it’s a quick boost by their desk, an alternative to coffee, a pre-workout enhancement, or a more functional option for social gatherings.
Vybey focuses on taste and convenience but emphasizes a broader objective: to balance performance, focus, skincare benefits, and hydration. The goal is to create a drink that provides “enjoyable hydration yet so much more than an old-school linear energy drink.”
