pladis is set to enhance its confectionery offerings by introducing two delectable chocolate snacks to the premium McVitie’s Signature lineup: the Signature Crispy Wafer and Signature Chocolate Truffle Bar.
The Signature Crispy Wafer combines layers of light, crispy wafer with hazelnut cream, all enveloped in a rich, velvety milk chocolate, creating a delightful fusion of crunch and creaminess. On the other hand, the Signature Chocolate Truffle Bar features a sturdy milk chocolate outer shell that houses a luxuriously creamy chocolate filling, complemented by a crunchy cocoa biscuit core.
“We’re excited to expand the McVitie’s Signature range with our new Signature Crispy Wafer and Chocolate Truffle Bars,” shares Daniel Shemoon, marketing manager for pladis UK&I.
“Since its inception in 2024, Signature has been focused on infusing a sense of luxury into daily experiences through high-quality, carefully crafted treats. Whether you seek a gratifying snack to enjoy on the move or a delightful indulgence after a long day, these new bars deliver – providing a rich, satisfying chocolate experience that feels a bit special.”
Both the McVitie’s Signature Crispy Wafer (45g, RRP 89p) and the McVitie’s Signature Chocolate Truffle Bar (35g, RRP 89p) will be available in convenience and impulse channels starting the week of 6 April.
