As the Official Soft Drinks Partner of the Premier League, Coca-Cola is excited to introduce the new 500ml Supercan, accompanied by a nationwide Superfan on-pack promotion. This initiative celebrates and rewards the unwavering passion that drives football fans throughout the UK.
Promotional packs are exclusively available at Sainsbury’s, with a nationwide rollout scheduled from March 2 to May 4. Following the conclusion of this promotion, the 500ml can will become a permanent fixture within Coca-Cola’s core product line. This move further enhances its on-the-go portfolio, addressing the growing consumer demand for larger, premium-looking packaging that aligns with contemporary lifestyles.
The 500ml Supercan is available in Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Diet Coke, with a recommended retail price of £1.95. This format capitalizes on one of the fastest-growing single-serve categories in sparkling soft drinks, providing retailers with a powerful tool to attract new customers and boost purchase frequency.
Designed to combine the premium appeal of a can with a convenient size for on-the-go occasions, the format aims to enhance visibility in retail spaces. Moreover, it complements existing 500ml PET offerings, making it an attractive addition for consumers seeking a reliable refreshment.
The limited-edition Supercan design embodies the spirit of football fandom, incorporating fan murals and iconic football imagery. Bold graphics depicting gloves, boots, balls, goals, scarves, and trophies create a high-impact packaging design that captures attention in-store and resonates with fans during critical matchday moments.
Every promotional 500ml Supercan features a QR code that invites shoppers to participate in a series of football-themed challenges hosted on a dedicated Coca-Cola microsite. These engaging activities will be updated monthly, covering topics from stadium and kit awareness to iconic moments in Premier League history. Throughout the campaign, consumers can win extraordinary prizes, including hospitality tickets for the final match of the season, VIP stadium tours, opportunities to watch a game alongside a club legend, play on the pitch, and meet a current player.
Rob Yeomans, vice-president of commercial development at CCEP GB, stated: “The 500ml can is one of the most exciting growth opportunities within sparkling soft drinks right now. By introducing the Supercan in GB, we’re giving retailers a format that shoppers are actively looking for.”
Yeomans added, “When it comes to the Supercan, a big pack means big prizes. Our Superfan promotion provides consumers with compelling reasons to engage with the Coca-Cola brand week after week, enriching their passion with unique experiences that only Coca-Cola can deliver as the Premier League’s Official Soft Drinks Partner.”
