Smurfit Westrock is transforming how beverage multipacks are bundled with the introduction of EnduraGrip®. This versatile, paperboard-based bottle handle carrier is designed to replace traditional plastic clips, thereby elevating both performance and sustainability in food and beverage packaging. smurfitwestrock.com
As brands and retailers increasingly prioritize eco-friendly alternatives to plastic, EnduraGrip offers a practical, high-impact solution that aligns with today’s supply chains and consumer expectations. Constructed from responsibly sourced paper fiber, this innovative handle carrier replaces conventional plastic “dog bone” clips with a renewable material that is stronger, easier to carry, and fully customizable. smurfitwestrock.com
Durability Meets Sustainability
EnduraGrip is not merely paper; it is engineered to be durable enough to secure multipacks of bottles during handling and distribution, ensuring safe transport from loading docks to retail shelves. The robust design retains strength under stress, providing brands with the confidence that their products remain protected throughout the supply chain, all while eliminating the need for single-use plastics.
Moreover, by transitioning from plastic to paperboard, EnduraGrip assists companies in achieving their sustainability goals and minimizing environmental impact. The paper-based handle supports recyclable packaging streams, meets the growing consumer demands for greener options, and contributes to broader corporate environmental commitments.
Branding and Consumer Appeal
In addition to its sustainability benefits, EnduraGrip delivers significant branding advantages. The fully printable surface—enhanced with a proprietary clay coating—facilitates bold, high-quality graphics that attract consumer attention on store shelves. Consequently, what was once a purely functional component transforms into a marketing asset that helps products stand out in competitive retail environments.
Furthermore, consumer convenience remains a priority. EnduraGrip handles are designed to be easy to carry, simple to remove, and comfortable in hand, enhancing the multipack experience without the need for tools or awkward clips.
Scalable and Flexible Integration
EnduraGrip accommodates a wide range of bottle shapes and sizes, making it suitable for various beverage formats—from sleek-neck bottles to larger designs. Additionally, it supports multiple application methods—including manual, assisted, retrofit, and automated systems—offering flexibility for packaging operations of all scales.
By blending sustainability, brand-enhancing design, and practical performance, Smurfit Westrock’s EnduraGrip emerges as an innovative packaging solution that propels the industry beyond plastic. Furthermore, it significantly elevates product experience across the entire value chain.
