The new format of packaging, made from corrugated cardboard, offers a variety of sizes, including single serve and party platters. DS Smith, a company renowned for its Circular Design Metrics approach, estimates that these trays will help save over 1,250 tonnes of plastic per year.
Volker Quaas, the head of design and innovation for Germany and Switzerland at DS Smith, expressed excitement for the fresh food segment, which he considers to be a future growth market. He highlighted the challenge of ensuring that freshly prepared sushi remains in direct contact with the packaging during refrigeration at counter level. Quaas also emphasized the importance of having a window within the tray, allowing the product to be visible. These design elements needed to align with the principles of the circular economy. Quaas added that the solution is beneficial as it complies with current legislation aimed at reducing the use of single-use plastic.
Florian Bell, CEO of Eat Happy Group, shared the company’s efforts in developing a new, more sustainable packaging solution that meets their product requirements. Bell expressed gratitude for the collaboration with DS Smith, which enabled the launch of packaging that fulfills these criteria. The packaging not only satisfies the increasing demand for environmentally friendly alternatives from retail partners and customers but also contributes to protecting the climate and the environment. Bell emphasized the significance of transitioning to a sophisticated, fully recyclable packaging solution using natural and renewable materials. The consultation process with DS Smith focused on addressing the challenges associated with freshly rolled sushi.
