The manufacturer of Mr Kipling has reported “good strategic progress”, announcing a revenue increase of 2%, totaling £502.5 million for the six months ending 27 September 2025.
Statutory profit before taxation rose by 18.5%, reaching £63.4 million, while profit after taxation also climbed 18.5% to £46.8 million.
Notably, revenue from the Sweet Treats brand increased by 9.4%, with Premier Foods attributing this growth primarily to robust innovation efforts.
Looking ahead, the group anticipates further branded revenue growth in the second half of the year, driven by new product developments and enhanced marketing investments.
During the financial year, Premier Foods successfully acquired the ready meal brand Merchant Gourmet, focusing on leveraging the benefits of this acquisition and ensuring seamless integration.
CEO Alex Whitehouse emphasized that the company will continue to seek additional opportunities that align with its M&A strategy.
He noted, “The Sweet Treats growth reflects the strength of our innovation programme, with notable performances from Mr Kipling Breakfast Bakes, Cadbury Caramel Mini Rolls, and the recently launched Mr Kipling cake bites tubs. We are particularly pleased with the continuing success of our Mr Kipling birthday cake tarts, with over 4 million packs sold since launch, as more people adopt this US trend.”
Additionally, he pointed out that the grocery portfolio has gained from new offerings such as Bisto Peri-Peri gravy, Batchelors microwaveable Pasta ‘n’ Sauce, and Nissin Demae Ramen.
“In New Categories, we increased revenue by 41% in the first half, launching FUEL10K yogurt and granola pots, and delivered further growth from Ambrosia porridge and Cape Herb & Spice.”
“Overseas, Australia, our largest international market, experienced a 17% increase in in-market sales; however, retailers reduced stock buffer levels, leading to a temporary decline in reported revenue,” he explained.
“In the USA, we’ve received a promising initial response to our Mr Kipling Apple Pies, which debuted in a retailer during the second quarter.”
“Our acquired brands, The Spice Tailor and FUEL10K, continue their strong trajectory, both seeing double-digit revenue increases in the UK. We expect Merchant Gourmet, the premium, healthy, convenient meals brand we acquired, to achieve similar growth as we implement our Branded Growth Model.”
