Lidl GB, the UK’s leading discounter, has released its full-year accounts for the year ending 28th February 2025. The report showcases impressive “strong revenue and profit growth” throughout the financial year.
In the past financial year, Lidl experienced a remarkable increase of 38 million additional customer visits compared to the previous year. This uptick in footfall, along with recent strategic investments and the company’s efficient discounter model, has reportedly driven a 7.9% increase in revenue, bringing it to £11.7 billion. Moreover, Lidl’s profit before tax also surged to £156.8 million, a significant rise from £43.6 million in 2024. Notably, operating profit climbed to £314.1 million, compared to £220.8 million in the previous year.
The success of Lidl can be attributed to over £400 million in direct switching from competitors, paired with nearly £500 million generated from heightened customer loyalty. Together, these factors led to an impressive near £900 million increase in turnover year-on-year.
Lidl has consistently held the title of the fastest-growing bricks-and-mortar grocer for over two years. In addition to its low price commitment, the company continues to make strategic investments that support colleagues, suppliers, and local communities, thereby fueling its positive momentum. These investments include significant upgrades to infrastructure, rewarding employees, and bolstering British suppliers.
The discounter reported an astounding £5.65 billion committed to British suppliers. This includes targeted support for the British free-range egg industry (£1 billion), the British beef sector (£1.5 billion), and the British pork sector (£500 million). Furthermore, Lidl has hosted its inaugural Grassroots farming conference, which successfully brought together over 130 British farmers, food producers, and industry leaders. This initiative aims to “strengthen relationships and build collaborative approaches” to address key challenges within the sector.
Ryan McDonnell, CEO of Lidl GB, emphasized the company’s performance: “Our results reflect the momentum we’ve built and the trust shoppers place in us. More households are choosing to shop with us more often, because we continue to deliver on our promise of outstanding quality at the lowest possible prices.”
He further added, “Over the last year we have continued to operate with our discounter efficiency at the heart of everything we do, all the while investing strategically in areas that will benefit our people, suppliers and communities. This continues to set Lidl apart and I’d like to thank all colleagues for their support this year in driving our strategy forward. The fact we have maintained the title of fastest-growing bricks-and-mortar supermarket is testament to them.”
Lidl Plans Expansion and Job Creation
Sustaining this upward trajectory, Lidl has continued to build on its momentum since the end of the financial year. Currently, the discounter holds an impressive 8.2% market share. In August, Lidl completed a substantial £285 million expansion of its London Belvedere distribution centre, and work has commenced on a new £150 million, 38-acre site in Leeds. Additionally, employees received a further pay rise, marking the fifth increase in two years. This change equates to a remarkable £70 million investment within this timeframe.
Lidl remains committed to supporting British food and farming enterprises. In line with this commitment, it has announced a renewed investment of £30 billion in supplier contracts with British suppliers over the next five years.
Looking to the future, Lidl is set to celebrate a key milestone in November with the opening of its 1,000th store. The company plans to roll out 13 new stores before Christmas and a total of 40 new stores by the end of the current financial year. This expansion is projected to create over 1,500 new jobs across the country.
