Jenny Blanco Barcia, marketing manager at KP Snacks, emphasizes the brand’s commitment to exciting shoppers and disrupting the segment with innovative and bold flavors. With its popularity since launching last year, Flame Grilled Steak has become the most sought-after variant in our Flavour Kravers range. To capitalize on both taste, a primary driver in the CSN category, and the growing success of PMP formats, we have decided to introduce Flame Grilled Steak as a £1.25 PMP.
According to Matt Collins, trading director at KP Snacks, providing excellent value for money to our consumers is a top priority. Expanding our extensive PMP portfolio plays a crucial role in accomplishing this goal. Within the CSN market, the £1.25 PMPs have shown remarkable growth of +30.5%. By stocking exciting new PMPs like the recently introduced Flavour Kravers SKU, retailers can effectively engage shoppers and drive impulse purchases.
