As the brand indicates, the updated visual identity draws inspiration from its original logo, which features two inverted water droplets shaping a heart. This rebranding initiative will launch alongside a marketing and social media effort titled ‘Do One Good Thing’, aimed at fostering engagement and awareness around food and drink sustainability.
Ian Spooner, brand director at One Water, stated: “We’ve listened to our consumers, and we’ve evolved. The rebrand is designed to strip away the complexity and reinforce our core message: every One makes a difference. We want to make it as easy as possible for people to make a positive impact, one small action at a time.” This approach aligns with current consumer trends, emphasizing the importance of sustainable packaging in food and drink marketing.
Duncan Goose, founder of One Water, emphasized: “Our vision remains unchanged – to change lives, one day at a time. With this rebrand, we’re empowering consumers to be part of a movement that focuses on the small, meaningful choices that add up to real, lasting change. Whether it’s choosing ethical bottled water, supporting a local charity, checking in on a friend, or simply sharing a moment of kindness, these acts all have a ripple effect. When enough people take small steps, they add up to something powerful.” This message resonates strongly in the context of food and drink consumer trends, where individuals increasingly seek sustainable choices.
The innovative packaging is now available at Sainsbury’s Local stores and will also be featured at Starbucks and World Duty Free. This strategic distribution emphasizes the brand’s commitment to sustainable packaging, appealing to consumers who prioritize both quality and responsibility in their food and drink choices.
