Independent chilled coffee brand Arctic Coffee is set to energize the market with its new sub-brand, Arctic Frappe.
Launching on shelves this March, these new beverages are marketed as two luxurious and trend-focused chilled coffee options: Chocolate Fudge and the Caramelised Biscuit flavor—an innovation Arctic Coffee claims is a category first.
Both drinks will be available from 3 March across Tesco and Morrisons, with a recommended retail price (RRP) of £1.40 for a 330ml drink carton.
The Arctic Frappe Caramelised Biscuit variant combines a caffeine boost with a rich, flavor-packed experience. In contrast, the Chocolate Fudge provides an indulgent, sweet treat, ensuring consumers enjoy a delightful pick-me-up.
According to Arctic Coffee, this new range directly addresses the preferences of Gen Z consumers, who increasingly seek indulgent chilled coffee drinks. Research indicates that 53% of Gen Z shoppers purchase a ready-to-drink (RTD) chilled coffee at least once a week, while 43% indulge twice weekly.
Jo Taylor, brand manager at Arctic Coffee, stated that the Arctic Frappe launch aims to revolutionize the chilled coffee sector.
“We saw an opportunity to create an iced coffee that speaks directly to younger Gen Z consumers—those who love experimenting with new flavors while also needing accessible and affordable products in mainstream retail,” Taylor said.
“Arctic Frappe delivers exactly that: fun, indulgent iced coffee moments anytime, anywhere. This launch represents a significant step in Arctic Coffee’s growth, expanding the RTD iced coffee market with more variety and innovative flavors.”
“The Arctic Frappe range is bold, playful, and unapologetically indulgent. This is reflected in our striking branding, innovative packaging formats, and exciting new flavors, offering something fresh for younger iced coffee enthusiasts.”
