Coca-Cola is set to launch a music-focused platform that will host new tracks and artist collaborations. In addition to this, the platform will also feature an on-pack promotion that offers exciting summer prizes along with live music moments from Coke Studio. The summer of 2023 promises to be a fantastic experience for music enthusiasts.
Consumers across the United Kingdom will be able to participate in a summer-long promotion by scanning QR codes on Coca-Cola Zero Sugar and Coca-Cola Original Taste packs. These QR codes will direct them to the Coca-Cola app, where they can stand a chance of winning music festival tickets, summer prizes and merchandise.
According to Javier Meza, Marketing Senior Vice President at Coca-Cola in Europe, music has a unique ability to connect people and uplift their spirits. He added that the target audience is more digitally engaged in music than ever before. Music fosters connection and encourages self-expression, making it the perfect catalyst for memorable shared experiences that people can cherish for years to come.
Coca-Cola is committed to bringing people together, and there is no better way to do that than through music. The company believes that music is a universal language that can transcend borders and cultures. As such, Coca-Cola is excited to launch this innovative platform that caters to the needs of music enthusiasts. Get ready to experience the summer of your dreams with Coca-Cola!
